Built in the gym.
A supplement line from a coach who sees what his members actually need.
"I only put my name on what I'd give my own members."
Bo-Fit started on the gym floor at Bo-Fit Studio. Every week, members asked Bo the same questions. Which multivitamin is worth it? Do I need creatine? What actually helps me sleep after a late session?
So Bo built a line he could stand behind. Simple formulas. Whole food where it counts. And labels you can read, with the full supplement facts shown on every product so nobody has to guess what they're taking.
Today Bo-Fit covers the basics most people need, plus support for training, sleep, immunity and gut health. It's the same shelf Bo points his own members to.
Values
Three rules for every product on the shelf.
Coach-selected
Every product is one Bo would hand a member. If it doesn't earn a spot on that shelf, it isn't in the store.
Labels in full
The supplement facts panel and suggested use sit on every product page, before you add anything to your cart.
Whole food first
Our multivitamin, B-complex, vitamin C and plant calcium are made from whole food sources.
Train with Bo
The gym is where the line started.
Bo-Fit Studio is where Bo coaches, and where every product on this shelf gets asked about first.