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About Bo-Fit

Built in the gym.

A supplement line from a coach who sees what his members actually need.

"I only put my name on what I'd give my own members."

Bo-Fit started on the gym floor at Bo-Fit Studio. Every week, members asked Bo the same questions. Which multivitamin is worth it? Do I need creatine? What actually helps me sleep after a late session?

So Bo built a line he could stand behind. Simple formulas. Whole food where it counts. And labels you can read, with the full supplement facts shown on every product so nobody has to guess what they're taking.

Today Bo-Fit covers the basics most people need, plus support for training, sleep, immunity and gut health. It's the same shelf Bo points his own members to.

BoOwner and coach, Bo-Fit Studio

Woman training with a barbell Bo-Fit member photo Bo-Fit member photo

What we stand for

Picked, not pushed

Coach-selected

Every product is one Bo would hand a member. If it doesn't earn a spot on that shelf, it isn't in the store.

Read it first

Labels in full

The supplement facts panel and suggested use sit on every product page, before you add anything to your cart.

Real food

Whole food first

Our multivitamin, B-complex, vitamin C and plant calcium are made from whole food sources.

Train with Bo

Bo-Fit Studio is where the line started, and where Bo coaches.

Barbell on a gym floor

Train smarter. Eat better.

Bo's health and fitness newsletter, plus new products before anyone else.